Media Choices in the 2024 Presidential Campaign Reflect a Changing Communications Landscape

Summary

  • The media landscape has shifted, with traditional news outlets losing influence and alternative platforms like podcasts and social media gaining prominence.
  • Both Kamala Harris and Donald Trump are adopting multi-platform strategies to target specific voter demographics, particularly those disengaged from traditional media.
  • Harris’s media appearances on podcasts like Call Her Daddy and talk shows aim to reach young, female, and minority voters with tailored messaging.
  • Trump is focusing on podcasts hosted by influencers to connect with younger, male audiences, using their platforms to bypass traditional political news channels.
  • The shift in campaign strategies reflects the declining trust in traditional media, signalling the growing importance of personalised, direct engagement through alternative media.
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Youth and the protests of 1968 & 2024


Recent protests on American campuses regarding the situation in Gaza have been marked by widespread student activism and institutional responses. These protests have seen students engage in various forms of activism, including walkouts, sit-ins, and the establishment of “Solidarity Encampments.” For example, at the University of Pittsburgh, students declared a “Liberation Zone,” while at the University of Texas at Austin, a significant walkout and sit-in led to the deployment of state troopers and arrests of students. Similarly, at Yale University, a group of graduate students initiated a hunger strike to protest the university’s investments related to the conflict​.

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PPM Newsletter

We’ve moved our newsletter, formerly hosted on Substack, to this blog.

The (youth) gender divide

Young voters have been a constant theme for this newsletter. One article published recently has caused a great deal of controversy by suggesting that, contrary to popular belief, Gen Z can actually be considered as two distinct groups rather than one. Specifically, women aged 18 to 30 are significantly more liberal compared to their male counterparts [paywall]. This marks a shift from previous decades where both genders were relatively evenly distributed across liberal and conservative ideologies. In fact, the difference in liberal views between women and men in this age group is as high as 30%.

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Young voters in Asia

Young voters in Asia are emerging as a critical demographic in shaping electoral outcomes. In the upcoming 2024 Indonesian general election, for instance, millennials and Gen-Z voters comprise more than half of the eligible voting population. This significant proportion underscores their potential to decisively influence the presidential and legislative elections.

In Taiwan, whom young people ultimately vote for — and how many vote at all — could be crucial in deciding the presidential election on Jan. 13. About 70% of Taiwanese in their 20s and 30s voted in the 2020 presidential election, a lower share than among middle-aged and older voters, according to official data. People ages 20 to 34 count for one-fifth of Taiwan’s population, government estimates show.

Meanwhile, in India, there has been an ongoing concern about the number of young people who are eligible to vote but do not. Prime Minister Modi took to Twitter before the recent state elections to encourage young and first time voters.

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