Demographics, Voting blocs and wishful thinking

A video from a 2014 marketing summit and a Sri Lankan political opinion piece from the start of this week provided some thought-provoking insight into a form of reductionism and generalisation. This kind of thinking is not just misleading, for campaigns it is a dangerous trap that can undermine communications and marketing. As Adam Conover […]

Using the Political Disruption Model

This event which provided the most detailed articulation to date of Gotabaya Rajapaksa’s inevitable Presidential campaign also provides an opportunity to apply the political disruption model. As I (smugly) pointed out on Twitter, I identified the contours of this campaign earlier this year. With one exception, applying the model to the campaign shows that it meets the […]

Strict fathers, Trump and Appachchi

NB: This post was published in a previous blog and imported into this one. please forgive any formatting issues. These were very intriguing articles quoting George Lakoff (one of the great thoughts leaders on political communication) about the influence on voters of moral frameworks and perceptions of parenting. He describes the two models as “strict […]