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  • “Forensic” and “Plans”: signifier words

    May 8, 2020 by

    When used about two centrist figures, these words infuriate many on the left. “Forensic” is used ad nauseam to describe Keir Starmer’s interactions with the government and “plans” was a key part of Elizabeth Warren’s brand. The deployment of these words is an interesting and easily understood example of an important communications concept. We can… Read more

  • Starmer’s comms strategy

    April 27, 2020 by

    Despite criticism for being soft, it was clear that Keir Starmer had a methodical communications plan for engaging with the Tory government’s failures in tackling COVID-19. I outlined his approach in a series of tweets and this was proved correct. It’s been possible to see Starmer’s structured approach unfurl in real time. His initial goal… Read more

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