Media Choices in the 2024 Presidential Campaign Reflect a Changing Communications Landscape

Summary

  • The media landscape has shifted, with traditional news outlets losing influence and alternative platforms like podcasts and social media gaining prominence.
  • Both Kamala Harris and Donald Trump are adopting multi-platform strategies to target specific voter demographics, particularly those disengaged from traditional media.
  • Harris’s media appearances on podcasts like Call Her Daddy and talk shows aim to reach young, female, and minority voters with tailored messaging.
  • Trump is focusing on podcasts hosted by influencers to connect with younger, male audiences, using their platforms to bypass traditional political news channels.
  • The shift in campaign strategies reflects the declining trust in traditional media, signalling the growing importance of personalised, direct engagement through alternative media.
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The Rise of Protectionist Economic Policies: A Response to Populism and Alternative Political Movements

Recently, advanced economies have witnessed a significant shift towards protectionist economic policies. While this is often framed in terms of geopolitical competition, especially involving China, this trend should also be understood as a response to the growing influence of populism and the surge in support for alternative political parties. To grasp this phenomenon, it is essential to examine the underlying causes and the interplay between populist sentiments and economic policy changes.

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