When used about two centrist figures, these words infuriate many on the left. "Forensic" is used ad nauseam to describe Keir Starmer’s interactions with the government and “plans” was a key part of Elizabeth Warren’s brand. The deployment of these words is an interesting and easily understood example of an important communications concept. We can … Continue reading “Forensic” and “Plans”: signifier words
Tag: Labour
Starmer’s comms strategy
Despite criticism for being soft, it was clear that Keir Starmer had a methodical communications plan for engaging with the Tory government's failures in tackling COVID-19. I outlined his approach in a series of tweets and this was proved correct. It's been possible to see Starmer's structured approach unfurl in real time. He initially appeared … Continue reading Starmer’s comms strategy
The right, adaption & the primary contradictions
Before (perhaps instead) of completing what was supposed to be a two-post commentary on the result of the general election in the UK, I felt it important to elaborate on something I mentioned in the first post. Having finally got around to reading Stuart Hall’s “The Great Moving Right Show”, I was struck by how … Continue reading The right, adaption & the primary contradictions
The UK general election 2019: What breaks a butterfly upon a wheel? (I)
The Labour decision to back a second referendum was a mistake from a campaigning perspective. As a campaign, it signalled the following to Leave voters. Labour could not be trusted and was a party of politics as usual. It reinforced the personal smearing on Corbyn as someone who could not be trusted. This article does … Continue reading The UK general election 2019: What breaks a butterfly upon a wheel? (I)
