“Forensic” and “Plans”: signifier words

When used about two centrist figures, these words infuriate many on the left. "Forensic" is used ad nauseam to describe Keir Starmer’s interactions with the government and “plans” was a key part of Elizabeth Warren’s brand. The deployment of these words is an interesting and easily understood example of an important communications concept. We can … Continue reading “Forensic” and “Plans”: signifier words →

Starmer’s comms strategy

Despite criticism for being soft, it was clear that Keir Starmer had a methodical communications plan for engaging with the Tory government's failures in tackling COVID-19. I outlined his approach in a series of tweets and this was proved correct. It's been possible to see Starmer's structured approach unfurl in real time. He initially appeared … Continue reading Starmer’s comms strategy →

The right, adaption & the primary contradictions

Before (perhaps instead) of completing what was supposed to be a two-post commentary on the result of the general election in the UK, I felt it important to elaborate on something I mentioned in the first post. Having finally got around to reading Stuart Hall’s “The Great Moving Right Show”, I was struck by how … Continue reading The right, adaption & the primary contradictions →

The UK general election 2019: What breaks a butterfly upon a wheel? (I)

The Labour decision to back a second referendum was a mistake from a campaigning perspective. As a campaign, it signalled the following to Leave voters. Labour could not be trusted and was a party of politics as usual. It reinforced the personal smearing on Corbyn as someone who could not be trusted. This article does … Continue reading The UK general election 2019: What breaks a butterfly upon a wheel? (I) →