“Forensic” and “Plans”: signifier words

When used about two centrist figures, these words infuriate many on the left. “Forensic” is used ad nauseam to describe Keir Starmer’s interactions with the government and “plans” was a key part of Elizabeth Warren’s brand. The deployment of these words is an interesting and easily understood example of an important communications concept. We can […]

Starmer’s comms strategy

Despite criticism for being soft, it was clear that Keir Starmer had a methodical communications plan for engaging with the Tory government’s failures in tackling COVID-19. I outlined his approach in a series of tweets and this was proved correct. It’s been possible to see Starmer’s structured approach unfurl in real time. His initial goal […]

Ideology and campaigns

The idiosyncratic (and always thought-provoking) musings of Zizek aside, ideology has a hugely important but often misunderstood role in the current era of campaigns. It is also one of the four primary criteria in the disruption model of politics. It is crucial to draw a distinction between ideology and policies in this context. Quoting from a previous post: […]

UK General Election – analysis of content #GE2017

A few observations to date: You’re a flip-flopper! No, you are!! the Lib Dems and Tories are using very similar graphics to draw attention to flip-flops by each other’s party leader. While this style of an image can be a useful tool, it wouldn’t surprise me to see the onset of a degree of audience […]

Fake News & Imagined Realities

Having been away for a week, a fortuitous selection of holiday reading lead me to some insights on the fake news phenomenon and its impact on the recent US election.  Let me list these out, before exploring them in more detail: A unique quality of humans is our ability to create imagined realities. Many things […]

Strict fathers, Trump and Appachchi

NB: This post was published in a previous blog and imported into this one. please forgive any formatting issues. These were very intriguing articles quoting George Lakoff (one of the great thoughts leaders on political communication) about the influence on voters of moral frameworks and perceptions of parenting. He describes the two models as “strict […]

Experts, framing & communication

NB: This post was published in a previous blog and imported into this one. Please forgive any formatting issues. “Not only were we facing the British establishment in the government, we also, in some ways, took on the world establishment because all these heads of government [including Obama] were coming out to say that Britain […]

Media disintermediation and priming in politics

NB: This post was published in a previous blog and imported into this one. Please forgive any formatting issues. Having posted earlier on the way agenda setting and priming have functioned in the US Presidential Primaries, I thought it useful to take a look at how social media affects this process, focusing on the impact of […]