“Forensic” and “Plans”: signifier words

When used about two centrist figures, these words infuriate many on the left. "Forensic" is used ad nauseam to describe Keir Starmer’s interactions with the government and “plans” was a key part of Elizabeth Warren’s brand. The deployment of these words is an interesting and easily understood example of an important communications concept. We can … Continue reading “Forensic” and “Plans”: signifier words