Politics, Policy & Media it's all connected.

TagUS elections

Ossoff and marketing in GA-06

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“Humble. Kind. Ready to Fight”…but not to win. The Ossoff campaign contained some of the worst email marketing that I have even seen. These passive agrressive and desperate pleas are a hugely ineffective means of getting votes, no matter how effective they are in fundraising.   holy shit the democrats are so bad at this pic.twitter.com/riyhJllp2v — POST GOD (@beezy1peezy) June 20, 2017...

Voters & Prospect Theory: Trump Lessons Part 3

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This concept from Behavioral Economics is important in understanding why Trump won. Simply put, prospect theory posits that individuals are risk averse when facing favourable prospects but are more accepting of risks when faced with losses. In the case of the US elections, a significant number of voters had negative feelings about their current situation and their long-term prospects. They also...

Authenticity and Framing

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This post about the repackaging of Hilary Clinton (in a manner similar to that of the sitcom character Leslie Knope) struck a cord with me; particularly in the context of authenticity and framing. She was preening and privileged, removed from the experience of normal people. She was too used to power and money to understand anyone but Washington insiders. She was so focused on her own career that...

Media disintermediation and priming in politics.

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Having posted earlier on the way agenda setting and priming have functioned in the US Presidential Primaries, I thought it useful to take a look at how social media affects this process, focusing on the impact of owned media. My interest in this was also stimulated by listening to a number of podcasts and having read articles that seemed bemused about why the largely negative press coverage of...

Priming and political messaging

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In other words, it’s not enough for an ad simply to be clever or have good visuals. It also has to connect with the audience at a time when voters are primed to pay attention to the message. The use of “primed” in this article caught my attention. It ties into an earlier post about “agenda setting” in political communication. I wrote there about the media’s role in agenda setting for Trump...

Agenda Setting in Trump’s Triumph

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A note about one of the many things that struck me while observing the Republican primaries. I thought it an interesting exercise to evaluate this using the agenda setting marketing theory. Agenda-setting theory describes the “ability [of the news media] to influence the salience of topics on the public agenda.” Using this, it is apparent that  media’s overwhelming coverage of...

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