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Demographics, Voting blocs and wishful thinking

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A video from a 2014 marketing summit and a Sri Lankan political opinion piece from the start of this week provided some thought-provoking insight into a form of reductionism and generalisation. This kind of thinking is not just misleading, for campaigns it is a dangerous trap that can undermine communications and marketing. As Adam Conover points out, the term “Millennial” is about...

The Future of Work and Global Talent: What About the Poor?

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It is now widely accepted that the future of work requires different set of talent and skills. It is also argued that the global economic ideology is shifting from Capitalism to Talentism—a new era where human capital would hold more influence than financial capital. From Washington DC to Zurich to Seoul to Delhi, we discuss, debate, and commit to act so that the education we provide today meets...

So Fresh, So Clean

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New political parties and alliances are something that we’ve become accustomed to in Sri Lanka, with examples in the last few years ranging from the risible to the far more serious matter of the Sri Lanka Podujana Peramuna which dominated the recent local government elections. Naturally, this article about an attempt to form a new party in the UK piqued my interest. Of course, given my...

All about the base: Mahinda’s 40%

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It’s a shame that a rare sensible & analytical look at #LGPolls2018 #LGpollSL had to be in The Island @PresRajapaksa 40%+ base is the most significant number in #srilanka-n politics. pic.twitter.com/VMHywio5ml — Rajit Hewagama (@rajit_h) February 15, 2018 Pay attention to the numbers and this part: In very general terms Rajapaksa and his party has had the support of around 45% of the...

Vegan Marketing & a fight in the Sri Lankan parliament

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A vegan friend sent me a link to this article, with the comment that this shows how moral activism can work. We frequently debate the tactical effectiveness of making the vegan lifestyle a primarily moral issue is in converting meat eaters. Aside from pointing out the irony of sending me a link to an NRA site, my reply to him is below (lightly edited for clarity): Hunting is a terrible analogy...

Branding in Sri Lanka, Facebook & publishing

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Is Branding Losing its Relevance? This was an interesting insight into marketing and branding in Sri Lanka. I did find some of the statements generic and not very helpful. This may because news coverage did not give the full scope of what was discussed. I’m currently reading Scott Galloway’s excellent book and he makes a number of salient points about branding in the digital age...

Netflix, voting systems, eCommerce in Sri Lanka & food

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Netflix A week of interesting numbers: This was very enlightening analysis: The drive for original content is likely to weigh further on Netflix’s cash flow, the company wrote in the July document outlining its content accounting. The main reason for that is that it recognizes the production expenses of making a show, while it’s being produced. That could mean Netflix will incur costs years...

Voters & Prospect Theory: Trump Lessons Part 3

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This concept from Behavioral Economics is important in understanding why Trump won. Simply put, prospect theory posits that individuals are risk averse when facing favourable prospects but are more accepting of risks when faced with losses. In the case of the US elections, a significant number of voters had negative feelings about their current situation and their long-term prospects. They also...

Trump Lessons Part 1: picking your battles

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The problem from a political campaigning perspective with the type of handwringing articles we’ve seen about Trump’s sexism and racism is that they focus on the wrong thing. This happens in Sri Lankan politics too. In the latter, there is a tendency in some circles to focus on the wrong aspects of Mahinda Rajapaksa’s popularity and vote base. While it’s true that most if...

Strict fathers, Trump and Appachchi

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These articles quoting George Lakoff, one of the great thoughts leaders on political communication, about the influence moral frameworks and perceptions of parenting have on voters were very intriguing. He describes the two models as “strict father” and “nurturant parent.” In the former, he says, “the father knows best, the father knows right from wrong, and the job...

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