Politics, Policy & Media it's all connected.

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Demographics, Voting blocs and wishful thinking

D

A video from a 2014 marketing summit and a Sri Lankan political opinion piece from the start of this week provided some thought-provoking insight into a form of reductionism and generalisation. This kind of thinking is not just misleading, for campaigns it is a dangerous trap that can undermine communications and marketing. As Adam Conover points out, the term “Millennial” is about...

Branding in Sri Lanka, Facebook & publishing

B

Is Branding Losing its Relevance? This was an interesting insight into marketing and branding in Sri Lanka. I did find some of the statements generic and not very helpful. This may because news coverage did not give the full scope of what was discussed. I’m currently reading Scott Galloway’s excellent book and he makes a number of salient points about branding in the digital age...

Everyone is woke & against BigTech

E

A quiet weekend both professionally and personally. Big Tech I was amused by a number of articles that showed how the zeitgeist is shifting against big tech, on both social and economic grounds. Among the more notable ones were: Tim O’Reilly an opinion piece in Bloomberg with a provocative headline and The New York Times I’m all for this scepticism and this story – Airbnb’s home...

Politics, Policy & Media it's all connected.

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