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Facebook Instant Articles, Big Tech Backlash, an interesting poll

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Facebook Instant Articles Thinking “alarms bells went off” vastly overestimates the #digital savvy of #srilanka-n #news & #media orgs. pic.twitter.com/URDFNWoDXo — Rajit Hewagama (@rajit_h) October 25, 2017 While I meant what I tweeted about the implications of the change by Facebook not being understood by publishers in Sri Lanka (whose knowledge of digital is rudimentary at...

Branding in Sri Lanka, Facebook & publishing

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Is Branding Losing its Relevance? This was an interesting insight into marketing and branding in Sri Lanka. I did find some of the statements generic and not very helpful. This may because news coverage did not give the full scope of what was discussed. I’m currently reading Scott Galloway’s excellent book and he makes a number of salient points about branding in the digital age...

Facebook vs. YouTube: battling over music

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Two recent analyses highlighted an increasingly heated battle over the dominant player in music video streaming. Music video is streaming music’s killer app. According to MIDiA’s latest consumer survey, 45% of consumers watch music videos on YouTube or Vevo every month, while 25% of consumers use YouTube for music every week (more than any of the streaming audio services). So what YouTube and...

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