Politics, Policy & Media it's all connected.

TagDonald Trump

Agenda Setting in Trump’s Triumph

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A note about one of the many things that struck me while observing the Republican primaries. I thought it an interesting exercise to evaluate this using the agenda setting marketing theory. Agenda-setting theory describes the “ability [of the news media] to influence the salience of topics on the public agenda.” Using this, it is apparent that  media’s overwhelming coverage of...

Politics, Policy & Media it's all connected.

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