Politics, Policy & Media it's all connected.

Tagagenda setting

Priming and political messaging

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In other words, it’s not enough for an ad simply to be clever or have good visuals. It also has to connect with the audience at a time when voters are primed to pay attention to the message. The use of “primed” in this article caught my attention. It ties into an earlier post about “agenda setting” in political communication. I wrote there about the media’s role in agenda setting for Trump...

Agenda Setting in Trump’s Triumph

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A note about one of the many things that struck me while observing the Republican primaries. I thought it an interesting exercise to evaluate this using the agenda setting marketing theory. Agenda-setting theory describes the “ability [of the news media] to influence the salience of topics on the public agenda.” Using this, it is apparent that  media’s overwhelming coverage of...

Politics, Policy & Media it's all connected.

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