The dominance of Facebook and Google as information gatekeepers strips us of power and leaves us helpless. This is what they, and those that aspire to join them, are designed to do.
In the crucial early hours after the Las Vegas mass shooting, it happened again: Hoaxes, completely unverified rumors, failed witch hunts, and blatant falsehoods spread across the internet.
But they did not do so by themselves: They used the infrastructure that Google and Facebook and YouTube have built to achieve wide distribution. These companies are the most powerful information gatekeepers that the world has ever known, and yet they refuse to take responsibility for their active role in damaging the quality of information reaching the public
This is the way these companies are supposed to work – they run at a loss until they become a virtual monopoly, and hopefully by the time they dominate the market entirely they will have found a way to repay their investors. It’s what Facebook and Amazon did. And Uber has a plan too, a particularly unpleasant one. It was never meant to be a taxi firm; this is only its chrysalis.
Uber isn’t just a company; it’s a fully-fleshed model for the economic structures emerging throughout the developed world. It breaks the laws of old-fashioned national and local governments with impunity (just watch; London will roll over eventually). Just about every new tech firm has to announce itself in relation to Uber: an Uber for dogs, an Uber for education, an Uber for sadness. It’s a machine for processing human relations. We wander blind in the darkness, until an algorithm puts one person in another’s car.
The connection here is the effect of these increasingly monopolistic companies on us:
From then on, all our relations are transactional, and all of them are processed – from tipping to conversation – through Uber’s platforms. It’s not just a piece of computer technology; it’s a social technology, designed to individuate us, to turn us into consumers and entrepreneurs and nothing more, to leave us utterly alone and utterly powerless.
This is why steps to improve the quality of content (for example, human moderators) do not address the real reason we should be concerned— the by-design monopolistic nature of a handful of companies that dominate our digital lives.