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Facebook vs. YouTube: battling over music

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Two recent analyses highlighted an increasingly heated battle over the dominant player in music video streaming.

Music video is streaming music’s killer app. According to MIDiA’s latest consumer survey, 45% of consumers watch music videos on YouTube or Vevo every month, while 25% of consumers use YouTube for music every week (more than any of the streaming audio services). So what YouTube and Vevo do has real impact.

– Source

The world’s largest social network has redoubled its efforts to reach a broad accord with the industry, according to interviews with negotiators at labels, music publishers and trade associations. A deal would govern user-generated videos that include songs and potentially pave the way for Facebook to obtain more professional videos from the labels themselves.

– Source

Digital Giants Tighten Their Grip on Top Media Owner Ranking

With both companies being increasingly cast a media companies, this is a key confrontation. Music is a key driver for online video and in the case of YouTube, the stats are very telling.

Share of U.S. population who have used YouTube to watch music videos or listen to music

 

 

About the author

Rajit Hewagama
Rajit Hewagama

A highly experienced digital strategist, with an extensive background in social media marketing and e-commerce and has served as an online communications strategist for national level political and cause-based
campaigns.

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Rajit Hewagama By Rajit Hewagama
Politics, Policy & Media it's all connected.

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