Politics, Policy & Media it's all connected.

CategoryMarketing

Demographics, Voting blocs and wishful thinking

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A video from a 2014 marketing summit and a Sri Lankan political opinion piece from the start of this week provided some thought-provoking insight into a form of reductionism and generalisation. This kind of thinking is not just misleading, for campaigns it is a dangerous trap that can undermine communications and marketing. As Adam Conover points out, the term “Millennial” is about...

Vegan Marketing & a fight in the Sri Lankan parliament

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A vegan friend sent me a link to this article, with the comment that this shows how moral activism can work. We frequently debate the tactical effectiveness of making the vegan lifestyle a primarily moral issue is in converting meat eaters. Aside from pointing out the irony of sending me a link to an NRA site, my reply to him is below (lightly edited for clarity): Hunting is a terrible analogy...

Politics, Policy & Media it's all connected.

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