Politics, Policy & Media it's all connected.

AuthorRajit Hewagama

A highly experienced digital strategist, with an extensive background in social media marketing and e-commerce and has served as an online communications strategist for national level political and cause-based campaigns.

Facebook Instant Articles, Big Tech Backlash, an interesting poll

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Facebook Instant Articles Thinking “alarms bells went off” vastly overestimates the #digital savvy of #srilanka-n #news & #media orgs. pic.twitter.com/URDFNWoDXo — Rajit Hewagama (@rajit_h) October 25, 2017 While I meant what I tweeted about the implications of the change by Facebook not being understood by publishers in Sri Lanka (whose knowledge of digital is rudimentary at...

Branding in Sri Lanka, Facebook & publishing

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Is Branding Losing its Relevance? This was an interesting insight into marketing and branding in Sri Lanka. I did find some of the statements generic and not very helpful. This may because news coverage did not give the full scope of what was discussed. I’m currently reading Scott Galloway’s excellent book and he makes a number of salient points about branding in the digital age...

Netflix, voting systems, eCommerce in Sri Lanka & food

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Netflix A week of interesting numbers: This was very enlightening analysis: The drive for original content is likely to weigh further on Netflix’s cash flow, the company wrote in the July document outlining its content accounting. The main reason for that is that it recognizes the production expenses of making a show, while it’s being produced. That could mean Netflix will incur costs years...

Everyone is woke & against BigTech

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A quiet weekend both professionally and personally. Big Tech I was amused by a number of articles that showed how the zeitgeist is shifting against big tech, on both social and economic grounds. Among the more notable ones were: Tim O’Reilly an opinion piece in Bloomberg with a provocative headline and The New York Times I’m all for this scepticism and this story – Airbnb’s home...

No chill with Netflix & Walmart

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Two stories have dominated my week, both linked by the common idea of fighting back. Netflix Disney CEO Bob Iger on Thursday delivered a blow to Netflix, saying the company had decided to move Marvel and “Star Wars” films to its forthcoming streaming service, set to launch in 2019. >> There’s ongoing drama with Netflix and various content creators, who were ostensibly its partners...

Politics, policy & media

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Over the weekend He is both polarising and popular, and the adaption of The White Stripes’ Seven Nation Army as a Jeremy Corbyn political anthem is one of the more unusual and amusing stories from 2017. How to Recognize Propaganda | Cold War Era Educational Film | ca. 1957 I was amused by this video that showed up on my YouTube feed. The more things changed…etc. topical AND ironic:...

Monopolies, Uber and Information

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The dominance of Facebook and Google as information gatekeepers strips us of power and leaves us helpless. This is what they, and those that aspire to join them, are designed to do. In the crucial early hours after the Las Vegas mass shooting, it happened again: Hoaxes, completely unverified rumors, failed witch hunts, and blatant falsehoods spread across the internet. But they did not do so by...

Ossoff and marketing in GA-06

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“Humble. Kind. Ready to Fight”…but not to win. The Ossoff campaign contained some of the worst email marketing that I have even seen. These passive agrressive and desperate pleas are a hugely ineffective means of getting votes, no matter how effective they are in fundraising.   holy shit the democrats are so bad at this pic.twitter.com/riyhJllp2v — POST GOD (@beezy1peezy) June 20, 2017...

Political candidates in Sri Lanka, #GE2017 aftermath

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We can do better? This is a typical example of the worthy but flawed thinking that so many people have about politics in Sri Lanka: Do we at least now not need to think beyond blind allegiance to a colour of a political party but select good, honest men and women with integrity to exercise our sovereign legislative, executive and judicial powers to finally make policy-based decisions that will at...

Politics, Policy & Media it's all connected.

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