Politics, Policy & Media it's all connected.

AuthorRajit Hewagama

A highly experienced digital strategist, with an extensive background in social media marketing and e-commerce who has served as an online communications strategist for national level political and cause-based campaigns.

Cynthia Nixon & political party disruption

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I should preface my comments on the New York Governor Democrat primary campaign by acknowledging that the latest polling has Cuomo ahead of Nixon.  However, there is a momentum shift toward her. The Nixon campaign bears the traits that I have previously identified as important in successful insurgent political campaigns. While I’m still working on a cohesive synthesis of these factors, I...

So Fresh, So Clean

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New political parties and alliances are something that we’ve become accustomed to in Sri Lanka, with examples in the last few years ranging from the risible to the far more serious matter of the Sri Lanka Podujana Peramuna which dominated the recent local government elections. Naturally, this article about an attempt to form a new party in the UK piqued my interest. Of course, given my...

All about the base: Mahinda’s 40%

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It’s a shame that a rare sensible & analytical look at #LGPolls2018 #LGpollSL had to be in The Island @PresRajapaksa 40%+ base is the most significant number in #srilanka-n politics. pic.twitter.com/VMHywio5ml — Rajit Hewagama (@rajit_h) February 15, 2018 Pay attention to the numbers and this part: In very general terms Rajapaksa and his party has had the support of around 45% of the...

Vegan Marketing & a fight in the Sri Lankan parliament

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A vegan friend sent me a link to this article, with the comment that this shows how moral activism can work. We frequently debate the tactical effectiveness of making the vegan lifestyle a primarily moral issue is in converting meat eaters. Aside from pointing out the irony of sending me a link to an NRA site, my reply to him is below (lightly edited for clarity): Hunting is a terrible analogy...

Monopolies, Twitter280 & mixed campaign messaging

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Between being (sadly un-enjoyably) busy and being ill, my blog posting has temporarily ground to a halt. However, the increase in the character limit of tweets has been a blessing and I’ll leave the greatest hits of the last week here until I can blog properly. Amazon vs. Walmart Omnichannel retailing ‘Amazon pop-up stores to open at various Whole Foods locations’ –...

Amazon & Pharmaceuticals

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A brief and belated note. CVS deal for Aetna This is something to watch closely. The disruption in the grocery industry caused by Amazon’s purchase of Whole Foods, would be mirrored by their move into the pharmacy business. Amazon has received approval for wholesale pharmacy licenses in at least 12 states. They include Nevada, Arizona, North Dakota, Louisiana, Alabama, New Jersey, Michigan...

Facebook Instant Articles, Big Tech Backlash, an interesting poll

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Facebook Instant Articles Thinking “alarms bells went off” vastly overestimates the #digital savvy of #srilanka-n #news & #media orgs. pic.twitter.com/URDFNWoDXo — Rajit Hewagama (@rajit_h) October 25, 2017 While I meant what I tweeted about the implications of the change by Facebook not being understood by publishers in Sri Lanka (whose knowledge of digital is rudimentary at...

Branding in Sri Lanka, Facebook & publishing

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Is Branding Losing its Relevance? This was an interesting insight into marketing and branding in Sri Lanka. I did find some of the statements generic and not very helpful. This may because news coverage did not give the full scope of what was discussed. I’m currently reading Scott Galloway’s excellent book and he makes a number of salient points about branding in the digital age...

Netflix, voting systems, eCommerce in Sri Lanka & food

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Netflix A week of interesting numbers: This was very enlightening analysis: The drive for original content is likely to weigh further on Netflix’s cash flow, the company wrote in the July document outlining its content accounting. The main reason for that is that it recognizes the production expenses of making a show, while it’s being produced. That could mean Netflix will incur costs years...

Everyone is woke & against BigTech

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A quiet weekend both professionally and personally. Big Tech I was amused by a number of articles that showed how the zeitgeist is shifting against big tech, on both social and economic grounds. Among the more notable ones were: Tim O’Reilly an opinion piece in Bloomberg with a provocative headline and The New York Times I’m all for this scepticism and this story – Airbnb’s home...

Politics, Policy & Media it's all connected.

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