Politics, Policy & Media it's all connected.

AuthorRajit Hewagama

A highly experienced digital strategist, with an extensive background in social media marketing and e-commerce and has served as an online communications strategist for national level political and cause-based campaigns.

Ideology and campaigns

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The idiosyncratic (and always thought-provoking) musings of Zizek aside, ideology has a hugely important but often misunderstood role in the current era of campaigns. It is also one of the four primary criteria in the disruption model of politics. It is crucial to draw a distinction between ideology and policies in this context. Quoting from a previous post: ideology refers to a broad set of...

Using the Political Disruption Model

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This event which provided the most detailed articulation to date of Gotabaya Rajapaksa’s inevitable Presidential campaign also provides an opportunity to apply the political disruption model. As I (smugly) pointed out on Twitter, I identified the contours of this campaign earlier this year. This works well for the GR for President / MR (or proxy) for PM campaigns. Elect a no-nonsense...

The Political Disruption Model v1

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I’ve been working on a model of political disruption that covers challenges to mainstream parties and politics. This includes situations where the ultimate goal was achieved, as in the case of the Trump campaign or ones that have significantly shifted the political landscape, such as Corbyn with the Labour Party in the UK and Bernie Sanders ongoing efforts with the Democratic Party. These...

Cynthia Nixon & political party disruption

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I should preface my comments on the New York Governor Democrat primary campaign by acknowledging that the latest polling has Cuomo ahead of Nixon.  However, there is a momentum shift toward her. The Nixon campaign bears the traits that I have previously identified as important in successful insurgent political campaigns. While I’m still working on a cohesive synthesis of these factors, I...

So Fresh, So Clean

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New political parties and alliances are something that we’ve become accustomed to in Sri Lanka, with examples in the last few years ranging from the risible to the far more serious matter of the Sri Lanka Podujana Peramuna which dominated the recent local government elections. Naturally, this article about an attempt to form a new party in the UK piqued my interest. Of course, given my...

All about the base: Mahinda’s 40%

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It’s a shame that a rare sensible & analytical look at #LGPolls2018 #LGpollSL had to be in The Island @PresRajapaksa 40%+ base is the most significant number in #srilanka-n politics. pic.twitter.com/VMHywio5ml — Rajit Hewagama (@rajit_h) February 15, 2018 Pay attention to the numbers and this part: In very general terms Rajapaksa and his party has had the support of around 45% of the...

Vegan Marketing & a fight in the Sri Lankan parliament

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A vegan friend sent me a link to this article, with the comment that this shows how moral activism can work. We frequently debate the tactical effectiveness of making the vegan lifestyle a primarily moral issue is in converting meat eaters. Aside from pointing out the irony of sending me a link to an NRA site, my reply to him is below (lightly edited for clarity): Hunting is a terrible analogy...

Monopolies, Twitter280 & mixed campaign messaging

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Between being (sadly un-enjoyably) busy and being ill, my blog posting has temporarily ground to a halt. However, the increase in the character limit of tweets has been a blessing and I’ll leave the greatest hits of the last week here until I can blog properly. Amazon vs. Walmart Omnichannel retailing ‘Amazon pop-up stores to open at various Whole Foods locations’ –...

Amazon & Pharmaceuticals

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A brief and belated note. CVS deal for Aetna This is something to watch closely. The disruption in the grocery industry caused by Amazon’s purchase of Whole Foods, would be mirrored by their move into the pharmacy business. Amazon has received approval for wholesale pharmacy licenses in at least 12 states. They include Nevada, Arizona, North Dakota, Louisiana, Alabama, New Jersey, Michigan...

Facebook Instant Articles, Big Tech Backlash, an interesting poll

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Facebook Instant Articles Thinking “alarms bells went off” vastly overestimates the #digital savvy of #srilanka-n #news & #media orgs. pic.twitter.com/URDFNWoDXo — Rajit Hewagama (@rajit_h) October 25, 2017 While I meant what I tweeted about the implications of the change by Facebook not being understood by publishers in Sri Lanka (whose knowledge of digital is rudimentary at...

Politics, Policy & Media it's all connected.

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