Ossoff and marketing in GA-06

“Humble. Kind. Ready to Fight”…but not to win.

The Ossoff campaign contained some of the worst email marketing that I have even seen. These passive agrressive and desperate pleas are a hugely ineffective means of getting votes, no matter how effective they are in fundraising.

 

 

The e-mailers may not have been the worst piece of advertising from the Ossoff campaign. This video is even worse. It is gimmicky, weak and offers nothing positive for voters.

In contrast to that, from a perspective of negative marketing, these ads from Handel were brutal and effective.

It strikes me that a key reason for these marketing choices by the Ossoff campaign was the “Panera Bread” strategy.

essentially a rationale for appealing to suburban voters in swing districts rather than spending time or money trying to expand the Democratic party’s base among working-class voters, minorities, or millennials

These kinds of ads seem targeted to that kind of demographic, whereas running in the traditional Republic district, Handel just had to secure her base.

Political candidates in Sri Lanka, #GE2017 aftermath

We can do better?

This is a typical example of the worthy but flawed thinking that so many people have about politics in Sri Lanka:

Do we at least now not need to think beyond blind allegiance to a colour of a political party but select good, honest men and women with integrity to exercise our sovereign legislative, executive and judicial powers to finally make policy-based decisions that will at least secure a better future for our children?

The question is not about a better quality of politician. The question is, who is willing to actually put themselves forward as political candidates and is there a pathway for them?

There are systematic problems (as there are all over the world) that hinder the development of “better” politicians. However, if we aren’t willing to get our hand dirty and get involved, then no amount of bedwetting and handwringing is going to make things better.

This is why movements like the Justice Democrats and Brand New Congress are so interesting and vital.

For all the talk about Macron, what he did has to be assessed in the context of the French political system. A more realistic option may be to transform parties from the inside out. The crucial question is how you can do this in systems like we have in Sri Lanka?

In Sri Lanka,the experience shows that no party follows any one procedure in the selection of candidates for elections at all levels. A study undertaken in respect of South Asia demonstrated that despite differences in procedures, parties in South Asia have some common features when it comes to candidate selection. Candidates are usually selected by consensus among the top leadership.

In most parties, the party chiefs have the final say, but they take decisions only after consultations with other party leaders at the relevant level. Today party alignments are unimportant and substantial de-alignment takes place during elections,and this could be attributed to the absence of strong constituency organisations with strong party loyalties and well demarcated party lines.

Therefore the organiser of the electorate – the candidate in waiting – or the MP of a given electoral division is the one who selects the candidates for the provincial or Pradeshiya Sabha elections. His nominees or recommendations are readily endorsed by the party leadershipand this,in effect, meant that all decisions are taken in consultation with the MP or the Organiser of the electorate.

The UK General Elections

From a campaigning perspective, this article was one of the better ones I read.

Crowd size at rallies does matter. One hesitates to endorse the Bill Mitchell model, but imprecise it is,  sheer numbers turning out for the candidate seems to be a reliable (if imprecise) indication of voter enthusiasm. This enthusiasm can be gleaned from elsewhere too.

Finally, youth, youth, youth – the left owns them and if they turn out to vote, then that makes all the difference. This YouGov data is striking.

The education statistics are also very interesting. It’s in line with the US (for example), but given how far left Labour’s policies are (nationalisation!), has significant implications as to what is possible in terms of policy. It is also a clear indication that factors like income equality, public services, the financial crisis and paying for education are the dominant themes for younger voters. 

 

#GE2017 – Demographics, policy and messaging

Some recent tweets:

  • There is an interesting  and ongoing battle between the Conservative’s rigid messaging on Corbyn and Brexit and wider issues on policies.

  • The message may (pun intended) be getting through but what do voters value?

  • Labour’s performance with younger voters continues to be a source of interest.

And these polls via the Economist added to that.

  • Some poor Labour marketing in terms of presentation.

  • Aside from the UK, Macron’s win also brought up something I’ve written about before: