UK General Election – analysis of content #GE2017

I’ll be posting about this on an ongoing basis, but a few observations to date:

  1.  You’re a flip-flopper! No, you are!!

As I pointed out in a tweet, the Lib Dems and Tories are using very similar graphics to draw attention to flip-flops by each other’s party leader. While this style of an image can be a useful tool, it wouldn’t surprise me to see the onset of a degree of audience fatigue.

2. Graphic designers are expensive!

The re-use of the same graphics across social media networks was obvious and I’m not overly enamoured with this practice. While I appreciate there may be resource constraints in term of developing content (and certainly some content can be duplicated), the peculiarities of each social network should be taken into account. In this example, the graphic may work on Facebook but is too wordy and complex for Twitter. I’d suggest an image of Theresa May’s initial statement about not needing an election would have sufficed, paired with a tweet about her flip-flopping or being untrustworthy.

3. Corbyn may be boring but…

I’ve found the Labour party’s content the most interesting and creative. A quick scroll through their tweets and Facebook page show a focus on their own leaders and policies and fewer attacks on their opponents. When they do attack, content like this is both amusing and effective on social media. Not only does it do a better job of making the same flip-flop point the Lib Dems were striving for, it also frames May as a second-rate Magaret Thatcher.